About Sara Reed

be real. be you.

I believe that a happy and fulfilling career is a key component to a happy and fulfilling life. For me, that meant leaving the corporate HR world to become a certified career coach and founder of Moonstone Coaching and Consulting. For my clients, it means helping them have a career and life they can't wait to get out of bed for.

I started out in the staffing industry at age 17, and in 2000 joined Baird's Human Resources team, a global financial services firm. Over the course of my career, I have interviewed, coached and counseled thousands of people, from new college grads to senior-level executives. I attribute my recruiting success to my skill as a "career matchmaker" ­– by taking the time to truly understand people's passions, values and strengths, I help them find joy in their career again.

I have a bachelor's degree in psychology from UW-Madison and coaching certifications from the Coach Mindset and Life Purpose Institute, and I am a member of the International Coaching Federation. 

Why Moonstone?                                                             

“Moonstone is the talisman for the inward journey, and meditation with it can
take one deep into the self. What is revealed there is often recognized as the
missing piece or pieces of one’s ​life – parts of the soul that have been left behind
​or forgotten.”              
– Robert Simmons, The Book of Stones 

People often ask me why I named my company Moonstone Coaching and Consulting. Too often we look at our lives through our heart and our career through our head, as if they’re entirely separate and segregated. Rarely do we look at our career through our heart. I believe connecting the heart and the head 
is crucial to succeeding in every area of your life. 

Moonstone properties: Clarity, Higher Guidance, Intuition